Help · Plain English
Help.
What every button does. Who every character is. No jargon.
Loadbearer covers a lot of ground. If a button, label, or character on this site isn't immediately obvious, the answer is here. Two sections only: the first explains exactly what each interactive element does and where it lives; the second introduces every named person and organisation in the Cranebank story. No background reading, no jargon translation — just operational clarity.
Skip ahead: Buttons & Functions · The Cast
Buttons & Functions
Every interactive element on this site, in the order you'll meet it.
Global navigation
Product
Personas
Contract-Aware Engine
Cx Spine
Pricing
About
Resources
Help
Theme toggle
Menu (burger icon)
Home page
Request a demo
See the product
Download the overview
Persona cards
Module cards
Product page
OFCI Module card
Safety Spine card
Cx Spine · CxA card
Commercial Engine card
Persona pages
What Loadbearer eliminates panel
What Loadbearer surfaces panel
Forensic stat callouts
What this role stops doing list
Daily rhythm panel
System and story elements
Time-bar Watchtower link
Cranebank case study link
Voice on site link
Seven principles link
Roadmap link
Footer (every page)
Footer Personas list
Footer Engines & Modules list
Footer contact
The Cast
Every named person and organisation in the Cranebank story. All fictional except Stephen Keogh, whose page is on About.
The eight protagonists
Halloran
Project Manager · Marauder Construction
Open Halloran's page →Cassidy
Safety Manager · Marauder Construction
Open Cassidy's page →Whelan
Site Manager · Marauder Construction
Open Whelan's page →Shankar
Commissioning Manager · Marauder Construction
Open Shankar's page →Donnelly
Commissioning Authority (CxA) · Independent third-party
Open Donnelly's page →Coughlan
Commercial Manager / QS · Marauder Construction
Open Coughlan's page →Krupa
CIO (Client) · Phoenix Digital
Open Krupa's page →Solene Marchetti
Lead Architect (client-side) · Phoenix Digital
Page in developmentThe Operative
Frontline worker / supervisor · Various subcontractors
Open The Operative's page →The organisations
Cranebank
The project
The £340M data hall the entire site is built around. Three halls, three storeys, six pods per storey — fifty-four pods in total. Built by Marauder for Phoenix Digital with Donnelly as the independent commissioning authority and Sentinel underwriting the assurance layer. Cranebank is the proving ground for every Loadbearer claim on this site.
Marauder Construction
Principal contractor
The Tier 1 main contractor delivering Cranebank. Halloran (PM), Cassidy (Safety), Whelan (SM), Shankar (CxM), and Coughlan (Commercial) all sit inside Marauder. Marauder is Loadbearer's primary user — the contractor whose reputation, programme, and final account are on the line every day.
Phoenix Digital
Client / employer
The data-hall operator commissioning Cranebank. Krupa is their CIO — the signature on the gate-to-gate review. Solene Marchetti is their lead architect, holding design intent across the build. Phoenix is the buyer of the finished asset, and the audience for every assurance Loadbearer produces.
Sentinel
Oversight and assurance
The independent assurance body sitting above the project — checking that what Marauder claims to have built matches what Donnelly witnessed and what Phoenix is paying for. Sentinel is the audience that doesn't accept screenshots.
The subcontractors
Trade delivery
Apex Mechanical, Verdant Scaffolding, Halloran Electrical, Shankar Civils, Vasquez Drylining, plus Donnelly CxA. Each one a separate organisation, each one feeding Loadbearer the daily evidence — toolbox attendance, permit closure, snag clearance, commissioning step-off — that the chain of custody needs to hold.
Still stuck?
If something on the site isn't covered here, that's a Help bug — let us know.