Personas / All
Five protagonists · one record across them allBuilt around the way they actually work.
Loadbearer does not have generic users. It has named protagonists — five fictional roles built from twenty-three real interviews with people who run UK construction projects. Cassidy keeps the site safe. Halloran runs the programme. Coughlan protects the commercial position. Krupa carries the project to the board. The operative does the work. Every screen, every recommendation, every notice is sequenced the way these five would actually run their day. Underneath, one record — so every signal that touches one of them is visible to the others, in time to do something about it.
The five
Cassidy
The safety system that never looks away. You see everything that matters, the moment it matters — and nothing gets buried.
Open the Safety persona
Halloran
Your project, distilled. You open the dashboard and know exactly what's slipping, why, and what to do next.
Open the PM persona
Coughlan
Commercial clarity, contract-aware. Every commercial action is contract-checked, time-bar-checked, and audit-ready — before you sign.
Open the Commercial persona
Krupa · CIO, Phoenix Digital
Your project, without the noise. You see the truth of the project — clean, high-level, and always up to date.
Open the Client persona
The operative
The site app that gets out of your way. No paperwork. No confusion. Just what you need to do your job safely.
Open the Operative personaOne record across them all
Why the five matter as a set.
Most construction software gives each role its own data island. Loadbearer does the opposite. A near-miss raised by an operative on the gantry is on Cassidy's spine inside ten seconds — and shows up in Halloran's daily briefing the next morning, with the clause cited, the lost-time risk costed, and the contractual notice already drafted for Coughlan's review. Krupa sees the rolled-up posture on her dashboard the same week. One record. Five working surfaces. Zero re-keying.
There are more roles in the platform — Whelan the SM, Vasquez the DM, Gallagher the LA, Murphy on logistics, Rahman on EMV, Donnelly the independent CxA, O'Sullivan on QA. They each have their own working surface. The five above are the protagonists who carry the brand.