Personas / All
Nine protagonists · one record across them allBuilt around the way they actually work.
These are the nine protagonists Loadbearer is being built around. Several have working pages inside the dashboards today; others are in design for the first pilot. The cast — Cassidy, Halloran, Whelan, Shankar, Donnelly, Coughlan, Krupa, Marchetti, the operative — is design fiction, drawn from twenty-three real interviews. The scenes below show how Loadbearer will run when the first pilot goes live.
Loadbearer does not have generic users. It has named protagonists — nine fictional roles built from twenty-three real interviews with people who run UK construction projects. Cassidy keeps the site safe. Halloran runs the programme. Whelan runs the shift. Shankar runs commissioning. Donnelly witnesses it independently. Coughlan protects the commercial position. Krupa carries the project to the board. Marchetti holds the design intent. The operative does the work. Every screen, every recommendation, every notice is sequenced the way these nine would actually run their day. Underneath, one record — so every signal that touches one of them is visible to the others, in time to do something about it.
The nine
Cassidy
The safety system that never looks away. You see everything that matters, the moment it matters — and nothing gets buried.
Open the Safety persona
Halloran
Your project, distilled. You open the dashboard at 06:55 and know exactly what's slipping, why, and what to do next.
Open the PM personaWhelan
Today's site, every shift. Gangs, permits, RAMS, deliveries, conflicts, toolbox talks, briefing — all on one screen at 07:00, before the first operative reaches the turnstile.
Open the Site Manager persona
Shankar
Commissioning is where projects fail. Loadbearer keeps the thread unbroken — L1 to L6, OFCI readiness, vendor attendance, witness diary, acceptance gates.
Open the Commissioning Manager personaDonnelly · Sentinel
Independent witness, defensible record. Donnelly trusts the record because it's the record — not a reconstruction. His chain is structurally segregated from the contractor's, and visibly so.
Open the CxA persona
Coughlan · MRICS
Commercial clarity, contract-aware. Every commercial action is contract-checked, time-bar-checked, and audit-ready — before you sign.
Open the Commercial persona
Krupa · CIO, Phoenix Digital
Your project, without the noise. Acceptance becomes confirmation, not discovery — Krupa sees gates go green the moment they're real, on her own portal.
Open the Client personaMarchetti · Phoenix Digital
Design intent versus site reality. Every RFI threaded to the drawing it touches; every site deviation routed back to the intent it tests. The architectural golden thread, kept honestly.
Open the Lead Architect persona
The operative
The site app that gets out of your way. No paperwork. No confusion. Just what you need to do your job safely — in your language, on your phone.
Open the Operative personaOne record across them all
Why the nine matter as a set.
Most construction software gives each role its own data island. Loadbearer does the opposite. A near-miss raised by an operative on the gantry is on Cassidy's spine inside ten seconds — and shows up in Whelan's 07:00 picture, in Halloran's 06:55 briefing, with the clause cited, the lost-time risk costed, and the contractual notice already drafted for Coughlan's review. Shankar sees the witness slot impact. Donnelly sees the independent record. Marchetti sees whether the change touches design intent. Krupa sees the rolled-up posture on her dashboard the same week. One record. Nine working surfaces. Zero re-keying.
There are more roles in the platform — the design manager, mechanical and electrical leads, ICT, structural, landscape, logistics, EMV, the end-tenant, and the subcontractor admins. They each have their own working surface. The nine above are the protagonists who carry the brand. The full roster lands in Phase 2.